Harris Farm Markets opened its spectacular 1,800sqm flagship Queensland store in the heart of West End Village, set within the beautifully restored, heritage-listed Peters Ice-Cream Factory.

This vibrant food destination celebrates the very best in local produce and gourmet fare. Adding to this experience, Teneriffe’s renowned Danny’s Bread will bring its artisan organic sourdough to an exclusive in-store boulangerie.

At the heart of the boulangerie stands a true showpiece — the Bread Wheel. More than just a display, it’s a revolving celebration of artisan baking and inventive design. Crafted with warm timber, intricate brass panelling and vintage industrial wheels that power its gentle rotation, the Bread Wheel brings together heritage engineering and high-end detailing, making it a jewelled element within the market space.

Loaves from Teneriffe’s renowned Danny’s Bread are turned slowly to invite curiosity and admiration. Customers from wide-eyed children to seasoned food lovers pause to watch the wheels in motion. Customers are drawn in by the aroma of fresh sourdough and the charm of a display that’s as much theatre as it is shopping.

It’s a centrepiece that pays homage to tradition, celebrates craftsmanship and transforms the simple act of buying bread into a moment to savour.

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